AVANTDIGITAL MARKETING
Multifamily and hospitality portfolios

Google Ads management and tracking audits for multi-property portfolios.

Avant Digital Marketing manages Google Ads across Search, Performance Max, Demand Gen, and YouTube, audits conversion tracking, and improves how AI assistants describe your properties. We work for owners and operators of multi-property portfolios, often with more than one agency in the mix.

Conversion actionsaudit log / example
ActionGoalFinding
apply_now_submitPrimaryFiring
apply_now_clicksPrimaryDuplicate tag
tour_scheduledPrimaryCross-domain gap
calls_from_adsSecondaryFiring
lead_widget_oldPrimaryRetire

Format of a finding log. Example rows, not client data.

Portfolio scale is our normal.

Multifamily and hospitality, combined.
180+Properties managed or overseen across multifamily and hotel portfolios.
100Google Ads accounts under active oversight for one national operator.
$6M+Annual paid media spend managed across client portfolios.
70%Direct booking share reached for an 80+ hotel portfolio.
Industries

Built for operators, not single storefronts.

Multifamily and build-to-rent

Lease-up and stabilized assets in multi-property portfolios, often with more than one agency. We know application portals, tour schedulers, and offline lead imports, and how each one breaks attribution.

Multifamily marketing >

Hotels and hotel groups

Direct booking campaigns that find new guests and protect your brand terms from OTA and competitor bids. Booking engine tracking that matches what your revenue team sees.

Hotel marketing >
How we work

Audit first. Then fix. Then manage or oversee.

Audit

We review your accounts and tracking with read-only access. You get a written report with each finding and its cost.

Fix plan

We rank the fixes by impact. Your team or your agency makes the changes, or we make them.

Manage or oversee

We run the accounts, or we oversee your agencies and tell them exactly what to change each month.

Recent work

What we find in real accounts.

Client names are private. The findings are real.

Portfolio oversight / 100 accounts

One source of truth across two agencies

Two agencies, two tracking setups, and no single view of results. We built one view for 100 accounts. In 30 days we found 3,000+ application events credited to the portfolio site, not the property that earned them.

Read the case study >
Tracking audit / GA4 and GTM

Conversions up 173%. Applications down.

Reported conversions jumped on flat spend, while completed applications fell from 56 to 41. A copied Apply Now tag counted each click twice. Corrected portfolio growth was 2.7%, not the reported 30%.

Read the case study >
Geo-targeting / bidding

A wider map was not the answer

A proposal came in to expand a local campaign to the whole state. The data showed the local campaign spent $1,528 for 1 conversion, and out-of-market cities produced none. We advised fixing the campaign before adding any geography.

Read the case study >
Next step

Start with an audit.

We review your account, list what is broken and what it costs you, and give you a fix plan. You decide what happens next.